We partnered with a medical ad agency to develop a relationship with Amgen Pharmaceuticals focusing on innvigorating the typical "power point" presentation. Dream Store developed a program that immerses the viewer in contextual enviornments for the discussions and presenting other wise seemely "unspectacular" visual data in a compelling story scape.
Our purpose? To draw the eyes of the clinician to the data, using augmented real time graphics, sonic cues and carefully crafted cinematography.
What else made the program unique? We shot this entirely on location using trackless camera systems on Stedicam. It is pure magic.
AMGEN - Prolia - Changing How Doctors Learn